So why are women working for themselves?
In recent years the term “Mumpreneurs” has hit the headlines, women with young kids taking on the business world by themselves.
When most men take to entrepreneurship, it because they believe in their idea, because they hold the keys to amazing future because they feel they have the network in place to make it work or they have had the experience within the corporate world to make it on their own.
Sadly, this is not the case with the majority of women. Women will turn to their own business when they feel there are no options for them with the traditional employment model.
When women have children, life becomes a series of compromises.
And with every compromise comes judgment.
So, turning to your own business helps
What is so appealing about working for yourself?
The biggest factor is flexibility. You are your own boss and you decide when, where and how you work. You are no longer beholden to a manager who believes in “presenteeism” or paid by how
Another factor is
You don’t become an entrepreneur lightly; it is not for the faint of heart or those that don’t like hard work. It is not for those that are easily put off or those that can’t think on their feet. It is not for those that don’t like change or aren’t prepared to learn something new every day.
So, you need to be driven, tenacious, daring, understanding, curious, pertinent and able to grow your network.
All skills that technology businesses would love to have in their talent pool.
Yet they are not available because the industry, even if it does
But taking on
But if you succeed and want to move back you are seen as too big, too individual, too confident.
We cannot win.
So, industry, if you really want more women, you need to provide more opportunity. More options, more choice, more flexibility, more support to both women and men. Because if you don’t women will find another way. You will not only be losing half of the potential talent pool, but you will also be losing ideas and opportunity.
If you want to find out what you can do to bring more women into your engineering or technology business, contact Rocket Woman – email@example.com